UTM links for Reddit, X and newsletters

Why tag your links

Without tags, many visits arrive as "Direct": apps like X, Slack, Discord and email clients often don't say where a click came from. A tagged link always does, and it tells two posts on the same site apart.

The three tags

• utm_source: where the link is, in your own words: reddit, x, producthunt, the newsletter's name. This becomes the source.
• utm_medium: what kind of place it is: social, community, email, cpc (paid ads), referral. This picks the channel.
• utm_campaign: which post or launch, so you can tell them apart later. Optional.

Add them after your app's address with ? and join them with &:

https://www.vibemetrics.app//?utm_source=reddit&utm_medium=community&utm_campaign=launch-post

Examples

Short on space? ?ref=reddit works too (so do ?via= and ?source=), and the channel comes from the name when we know it.

Tips

• Use one link per place you post, and keep the names lowercase and simple. Reddit and reddit are counted as the same source.
• Tag links to any page of your app, not just the home page.
• Some communities remove tracking tags or frown on them. Post the plain address there: the referring site (such as reddit.com) is still recorded in most cases.
• Ad platforms add their own click IDs (such as gclid from Google Ads); those visits count as Paid even without tags.

Where you see the results

Your dashboard's "Where your customers come from" table shows each source with its visitors, signups and revenue; switch it from Channels to Sources. Tap a source in the Sources table to filter the whole dashboard to it.